I tell insight-driven, data-backed, human-centered stories to help brands and artists spark connection.
Sometimes those stories end up on billboards
I led copywriting and creative strategy for Chipotle’s digital and brand work including the tagline for their new brand platform, which debuted in The New York Times and a Times Square takeover.
Sometimes they end up on Laffy Taffy wrappers
How do you get a good deal on a sled?
Sometimes they come out of Bill Nye’s mouth
I wrote and directed a short-form content series on TikTok featuring Bill Nye for Chipotle.
Sometimes they end up as surveys designed to understand Gen Z
I’ve led the research, strategy, and analysis for Instagram’s annual trend forecast reports.
Often they inform new brand platforms
I led the creative strategy for Hollister’s 2020 global brand marketing platform.
Or the earned media strategy behind new product launches
I led a day-long brainstorm session with AmEx execs to develop the concept to relaunch the iconic Green Card for its 50th Anniversary.
Occasionally, they end up in magazines
I’ve written for Fast Co, Entrepreneur, BoF, and more.
A lot of times these stories never see the light of day — like the massive avatar research study I led for a metaverse company to understand what people want from virtual fashion.
But most the time, to be honest, these stories end up in the trash
Or on Google Slides no one can access anymore
On expired Squarespace sites
In boxes of self-published books in my attic
In stacks of notebooks in my garage collecting dust, nothing more than decorative wallpaper in the cozy homes of spiders.
Grant Wenzlau is a writer and creative director based in Los Angeles. He is currently Director of North America at leading trend forecaster, WGSN. Previously, he was SVP of creative strategy at the digital comms agency, Day One. He’s led creative strategy, research, editorial, award-winning social marketing campaigns, and content development for clients including: Disney, Nike, Chipotle, Instagram, American Express, Sonos, and more. Earlier in his career he was managing editor of How Magazine and the Dieline. Before that he ran a boutique design studio. Before that he was studying at NYU and Vanderbilt. And before that he was a scattered cloud of dust floating at the speed of light on the outer reaches of the milky way.