I tell insight-driven, data-backed, human-centered stories to help brands and artists spark connection.
I am currently director of North America at trend forecaster, WGSN. Previously, I was SVP of creative strategy at the digital comms agency, Day One. I’ve led creative strategy, research, editorial, award-winning marketing campaigns, and content development for clients including: Disney, Nike, Chipotle, Instagram, American Express, Sonos, and more.
Instagram’s 2023 Trend Report
I led the research, survey design, strategy, and analysis for Instagram’s second-ever trend forecast report. See the results here.
Avatar Design Research
I led a large-scale user research project for a leading metaverse tech company, designing and analyzing a nation-wide quantitative survey, conducting multiple focus groups, and synthesizing insights from the multi-month project into distinct avatar archetypes. Ultimately, the findings enabled the client to design new items for specific, clearly defined consumer archetypes.
Bill Nye x Chipotle
I wrote and directed a short-form content series on TikTok featuring Bill Nye for Chipotle. Bill Nye helped Chipotle launch a new app feature called The Foodprint, which shows customers the environmental impact of their order. Watch the full video here.
Remotely Creative
I’m obsessed with how to run a great brainstorm. So, at the height of Work From Home madness, I started How To Be Remotely Creative, an open-source Google Doc for teams to keep the magic alive while apart. Check it out here.
Potential Space
Potential Space is a free tool I built to help people build emotional intelligence. Users select a trait to strengthen (30 Days of Empathy, 30 Days of Gratitude, 30 Days of Creativity, etc.) then, they receive daily text prompts, challenges, or rituals.
Fast Company: Op-Ed
I wrote an article for FastCo about the shifting role of brands in an era of crumbling institutions. Read more.
Chipotle: 360 Creative
I led copywriting and creative strategy for Chipotle’s digital and brand work. I wrote the tagline for Chipotle’s new global brand platform, which debuted in The New York Times and a full takeover in Times Square.
Hollister: 2021 Global Brand Strategy
I led the creative strategy for Hollister’s 2020 global brand marketing platform.
American Express: Back Our Oceans Card Launch
I led a day-long brainstorm session with executives from American Express to develop concepts to relaunch the iconic Green Card for its 50th Anniversary. We relaunched the green card using primarily reclaimed plastic from the ocean along with American Express’s pledge to remove 1 million pounds of plastic from beaches and coasts.
Ask Gen Z
I created the website AskGenZ, an insights hub for connecting clients to Gen Z. Visit the site.
Anatomy of a Brand
I authored Anatomy of a Brand, a handbook for startups and leading companies to take a step-by-step approach to develop an ethos and position. Learn more here.
Tinker Watches: Cofounder
I cofounded a DTC watch brand and led a successful Kickstarter campaign. Learn more.
How Magazine: Managing Editor
I was formerly managing editor for How Magazine and led the rebrand of the iconic design publication. Learn more. Read my interview with Obama’s Creative Director here.
The Dieline: Editor
I spent 2 years as editor-at-large for The Dieline, the leading packaging design platform on the web. Read one of my old trend reports here.