Since taking over as social AOR through Day One, I helped lead the strategy and content for Chipotle Mexican Grill. I led creative development for campaigns, the launch of new menu items such as queso, and helped shift the brand voice towards meme-style, real time content that led to the brand’s highest social posts of all time.
To launch queso, we created the longest Instagram Story possible, a 100-frame story of a chip slowly dipping into a cup of queso.
We created a series of Giphy stickers based on superfan insights. The stickers recieved 100 million views in the first 5 months.